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Audi History

The eventful and varied history of AUDI AG extends back to the 19th century. Find out more about the great personalities from the brand’s 100-plus years of history. Learn about the fascinating evolution of the various models and major milestones in the fields of car manufacturing, engine production and motor racing.

1899: August Horch wrote the first chapter in Audi’s history when he established the motor vehicle company known as Horch & Cie. Motorwagenwerke. Ten years later, he founded a second car manufacturing company: Audi Automobilwerke in Zwickau.

1932: Vier interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG, then the second-largest motor vehicle manufacturing group in Germany.

1932: Vier interlocking rings symbolised the merger of four automobile manufacturers based in the German state of Saxony: Audi, DKW, Horch and Wanderer became Auto Union AG, then the second-largest motor vehicle manufacturing group in Germany.

DKW products were regarded as good performers: practical, reliable and economical. The DKW brand supplied the Auto Union models that sold in large numbers, and was therefore of decisive importance for the new group’s success.

The Horch factory in Zwickau never departed from the principle laid down by the company’s founder: to build only powerful, high-quality cars. The Auto Union therefore sold Horch cars in the premium segment of the market.

When Auto Union AG was formed, Wanderer’s car division had the task of producing midsize cars. In the years that followed, the brand’s sporty, progressive aspects were emphasised more and more.

source: audi.com

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